FIAT 500C Celebrity Launch Party with Florence & The Machine

Europe celebrates the Fiat 500's birthday

The new Fiat 500 was launched in unforgettable style on 4 July 2007. Since then, the second generation of the model that has symbolised the history of Italian cars has quickly conquered everyone's hearts. On July 4, alongside the launch of the Fiat 500C, the model will mark its second birthday with a series of events, running until July 7, which will involve the major European cities and five customised Fiat locations up and down Italy.


On July 4 at Milan's modern and trendy Fiat Open Lounge, there will be an exclusive party in the presence of the 500C allowing revellers to celebrate by dancing to renowned DJs from the Italian club scene. Also, on the evening of July 4 the Fiat Playa at Punta Marana, in Sardinia, will host the Oscar del Calcio football awards in the presence of some of the sport's leading lights. During the reception for this event, the guests will celebrate the second birthday of the new Fiat 500 (as well as the new 500C) by cutting a special cake. Finally, on July 5 at the Fiat Chalet in Madonna di Campiglio, one of the most stylish and well-kept ski resorts in north-east Italy, there will be an exclusive party for 500 guests. Obviously, the 500C will be among their number.

The party for the 500 will also take place in Paris, where from July 2-7 a 17-metre-long, 6-metre-tall model of the car can be seen at La Défense, one of the most enchanting and modern parts of the French capital. Inside this huge 500, whose interior has been built to scale, you can admire a dramatic starry sky created by clever special effects; on the outside, a huge lawn will welcome the new 500Cs that will themselves become part of the show with events such as the "Smile & Win" competition, with the prize of a fabulous weekend in a 500C for the best smile captured on board the new car. The events in Paris will be the first of three stages that will also take the huge” 500one” to London at the end of August and Berlin at the end of September.