Fiat, with the support of its media agency Mediaedge:CIA, has launched a digital campaign for the new Fiat 500C car, as part of a wider new car launch across various channels. The online campaign is designed to raise awareness of the launch of the car across a trend-setting, young, free-thinking, stylish audience.
Fiat and MEC are targeting potential customers across a range of digital channels incorporating several media firsts for both the car manufacturer and the digital marketplace. Key activity will include taking over the welcome screens and homepages of highly visited portals such as Yahoo and AOL. The campaign also sees a weekly takeover on the site Handbag.com with an interactive cursor that will turn from the usual arrow into the Fiat 500C.
See Fiat 500C launch for more information...
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